16th October 2013
Pros and cons of using social media
Continuing with the comprehensive FTAdviser guide (with supporting material from ourselves, Karen Barrett, chief executive of Unbiased; Stephen Gazard, managing director of Sesame Bankhall Group; Helen Turner, distribution and development director of Tenet; and Nina Stenning, head of marketing communications at Openwork) tackles what are the regulatory requirements for your business when using social media, what type of messages you should be making, gives examples of social media usage policies and explains the potential benefits and pitfalls of pushing yourself online.
Here is a link to part two, Pros and cons of using social media
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