Industry news and views from Panacea and our partners.
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Inonda: A guide to Reducing Risk In Your Firms Business Development Strategy
Theres inherent risk in any marketing strategy. But the most common marketing tools of ppc and buying data for mass emailing may carry more risk than another lesser-known strategy.
Inonda: The IFA Digital Agency That Works For You Even After Youre Done With Them!
A real problem with paid marketing channels is that they are generally unforgiving. If you launch a ppc campaign or pay for a mass mailout, you have to hit ROI first time round, and you do not get a second pass.
Inonda: How to Monetise HNW Prospects Who Dont Have Time To Talk To You
How to Monetise HNW Prospects Who Dont Have Time To Talk To You
Inonda: An Alternative to cold calling and referrals
The most common way for IFAs to get new business is through referrals and approaching prospects via cold calling. The problem is referrals are not predictable. There are too many horror stories of referrals drying up and causing potentially deadly cash flow problems.
Inonda: How The Top IFAs Are Getting New Clients In 2021
Theres one marketing strategy that Foster Denovo, St James Place, Liongate Wealth and many other top FAs are all using to get new clients in 2021.
Inonda: Autopilot Leads For Financial Advisory Firms In 2021
If you are a financial advisor and want to spend less time dredging up new business, this is for you.
Inonda: The award-winning new business agency for Financial Advisors
The name Inonda comes from the invention of radio. We wanted to help businesses reach out en-masse in the B2B world, not just one-to-one using old fashioned manual outreach.
Inonda: The award-winning new business agency for Financial Advisors
Last year Inonda won the award for being the leading experts in Lead Generation at The Greater London Enterprise Awards.
Your Social media marketing plan
Last time I discussed why its worth the effort to be social and the need to treat social media as just part of your marketing effort. Every business that wants to maximise its marketing efforts and spend has a marketing plan, so why not have a social media plan? I want to show you how to develop a social media marketing plan that is simple and easy to put together and that will allow you to use the ideas we have shared over the past few weeks.
Its worth the effort to be social
Social media is just another marketing tactic that allows a business to communicate with its existing clients and new potential customers. It is not some panacea for all ills and it certainly is not a dark art only understood by experts.
How do you feel about social media?
Latest consumer research has highlighted that 81% of shoppers conduct online research before they make a purchase. 60% begin by using a search engine to find the products or service they want, and 61% will read product reviews before making any purchase or engaging any professional service.
Twitter can help your business if you let it
Every month 328 million active users are chatting, connecting and sharing opinions on Twitter. Twitter active users send over 400 million tweets per day, but does it work for business and what exactly is an active user. Well let me answers both questions for you.
LifeTalk: Join us for our LinkedIn, Social Media and Internet Marketing webinar
Good news for IFAs & Financial Advisers in the North of England, Scotland & the Regions ! For many years Phil Calvert's been hosting Social Media and Marketing training days for financial advisers. They normally hold them in Central London, and whilst many attendees are able to travel, these events have not always been convenient for IFAs/advisers around the UK.
IFA Life: How To Create a Compelling & Compliant Social Media Presence for your Financial Advice Firm
Time and time again Financial Advisers tell us that they want to use Social Media more effectively - yet they are failing to see the results they hope for. So we asked our network of IFAs, financial planners and advisers what their biggest pain points are with Social Media. Here's what they revealed in order.
The IFAs and Financial Advisers who get great results from Social Media have these three things in common
Of course, its important to first define great results the assumption being that Social Media is always a marketing activity designed to attract new clients.
So why dont small businesses use Social media?
52% of small businesses currently use social media to promote their business but whats up with the other 48%? Why are they not using this valuable tool to promote their business?
Posting videos on social media
Youve got your shiny new video and you want to share it with the world, but how do you go about this? Social media is a great way to engage with your audience and share information, so heres some tips on how to get your video out there in the best way possible.
Social Media Calendar
Please download our latest free better business tool, the Social Media Calendar which will help you plan your social media strategy more effectively.
Social media should not be a hobby or a chore
Every day, 38 million people in the UK actively use social media and over half of these use their mobiles to do this.
Panacea top industry tweeters of 2016
We first ran the Top Industry Tweeter awards in 2014 as we were keen to demonstrate excellent examples of Tweeters that post regular, useful and informative tweets.
Royal London: Taking your first steps into the world of social media
Where would we be without the internet? We can do pretty much everything from browsing for a new outfit to ordering dinner, discovering the wildlife in a virtual jungle to finding a partner. If we cant find out what we want to know online, its probably not worth knowing. Were so reliant on the internet despite it being a relatively new phenomenon. And possibly because of this dependence, without an online presence your business and certainly your brand wont be working as well as it could.
Dont fall foul of the law when using social media
Not a day passes without some headline ironically on social media of yet another person falling foul of the law and being spoken to because of their conduct on Facebook or Twitter.
What can we learn from the virtual soapbox?
Despite Westminster being called the mother of all parliaments, from 1265 to 1689 less than 10% of the population had the vote, and then only men. The first truly democratic election in the UK was in 1929 when every man and woman over the age of 21 was given the vote.
Panacea top industry tweeters of 2015
We first ran the Top Industry Tweeter awards in 2014 as we were keen to demonstrate excellent examples of Tweeters that post regular, useful and informative tweets. With 72 nominations and nearly 300 votes, the awards proved to be a success. Congratulations to all of our winners and shortlisters. All of those shortlisted demonstrated engagement with their audience by the number of nominations they received and the winners really are the best of breed. So, if you are just starting out on Twitter then these are the ones to follow.
Why I believe the FCA finally gets Social media
When was the last time you made a call from a public telephone box? Or booked a mini break with a travel agent rather than online? New technology has altered the way in which we communicate with each other and impacted on our consumer habits in ways which have driven many household names in to the pages of history.
Panacea Twitter Awards 2015
As our first 'Top Tweeter' awards in 2014 proved so popular, we decided to run them again, to see which financial services pros are at the top of their Twitter game in 2015.
Intelliflo publishes social media policy template for advisers
In light of FCA publishing its guidance for social media usage, its more important than ever to ensure you have adequate controls in place so not fall foul of the regulator. However, putting a policy together from scratch can be a daunting task so weve created a starter for ten to help you get on top of this as quickly as possible.
Social Media Survey
We'd really appreciate it if you took 8 minutes to share with us how you're using social media today and how that's moved on from your original thoughts (if at all).
Lee Werrell Conducting LinkedIn Success Marketing Training
Everyone says they would like to learn more about how to maximise and utilise LinkedIn and how best to find business through the social networking scene.
Financial Social Media UK: Series 1 FCA Guidance Social Media
Guidance consultation: Retail investment advice - Clarifying the boundaries and exploring the barriers to market development
Roger Edwards Podcast with Simon Ryan
Online marketing isnt just about banner advertising, emails and interrupting your potential audience.
Advisertech: Whats going on in August
This month were going to round out the Social Media Module by looking at the next level things you can be doing, over and above the basics weve covered over the last five months.
Advisertech: 5 stages of social media acceptance
This is a talk I gave at the Institute of Financial Plannings Thames valley region back in May 2014.
Roger Edwards Podcast with Lucian Camp
Panacea have kindly given me the opportunity to tell you about my new podcast The Marketing Protection and Finance (MPAF) Podcast. Im, Roger Edwards. A marketer for 25 years, ex-MD of Bright Grey and Scottish Provident. Since I left my corporate role Ive been able to focus on my strong interest in content marketing and social media. I felt there was a gap in the market for a interview based podcast dedicated to marketing and business ideas for financial services professionals.
Getting onboard with Social Media
Following our successful social media event at the beginning of June, Panacea have launched two new initiatives to further assist the advisory community with their social media needs.
Using Social Media Successfully
Panacea is delighted to bring you a comprehensive guide to using social media successfully.
Panacea Top Industry Tweeters of 2014
2014 is proving to be a breakthrough year for financial services engaging with Twitter and Panacea is keen to continue to encourage advisers, that havent already, to embrace social media.
Aegon: Even a broken clock is right twice a day
This looks at why social media will revolutionise our profession and those who dont agree should remember the great southsayers of the past who got it wrong
Converting social media followers to clients
Facts: 72% of internet users use social networks. 60% of 50-60 year olds are now active on social media. Financial advisers that use social media successfully have created better client relationships, increase website visits and generate growth.
Panacea Adviser launches industry Top Tweeter Awards
2014 is proving to be a breakthrough year for financial services engaging with Twitter.