11th March 2024
Join LV= for Smoothing 101
‘How LV’s smoothed funds operate, and how to make them work for your clients’. Our research shows that 55% of UK adults describe themselves as ‘more concerned about the possible losses than gains’ when faced with a financial decision. So, what can advisers do to consider the impact of loss aversion and support their clients to make financial decisions that are right for them?

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